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Impact of consumer engagement on the trustworthiness of a brand within the relationships of instagram brand communities
(2019)
This study investigates how B2C and C2C relationships within Instagram Brand Communities, increase the
trustworthiness of a brand through consumer engagement. It is critical for marketers to get a deep understanding
of ...
¿Cómo ha evolucionado el eSport, de un fenómeno cultural de nicho a lo que es hoy en día?
(2019)
Hoy en día, la nueva generación ya no consume contenidos de televisión de la misma manera. Internet ha tomado el relevo con su propio modo de consumo, bajo demanda e instantáneamente. Han surgido algunas prácticas, como ...
Los actores del mercado biológico: objetivos atractivos para los inversores financieros
(2019)
El objetivo de este trabajo es presentar en detalle las características del mercado
ecológico, un mercado que se ha convertido realmente en parte de la vida cotidiana de los
franceses, su estructura, sus particularidades, ...
Is selling experiences enough to make a company successful? : Case study on Goiko Grill’s success
(2019)
The study’s aim was to observe the relevance and extent of the Experience Economy as
a success factor for a company. The Experience Economy was examined as a
phenomenon in general but also focused specifically in the ...
¿Qué hacen las empresas de la restauración para tener relaciones a largo plazo con sus consumidores?
(2019)
El marketing relacional surgió en la década de los 90, para restaurar el enfoque en el cliente que se perdió debido al
carácter transaccional que caracterizaba al marketing tradicional. La relación a largo plazo con el ...
The growth of nationalism in Europe in the XXIst century
(2019)
The resurgence of nationalism is a concept that is gaining more and more importance in the world and, in
particular, in the European Union due to the events of the last decade. This paper corresponds to an analysis of
the ...
La reestructuración del sistema financiero español tras la crisis de 2008
(2019)
The aim of this paper is to study how the recent 2008 crisis affected the financial institutions in Spain, and how
they have managed to turn around the situation and become a solvable and robust industry today. It includes ...
Is the digital age the beginning of the end of traditional banking?
(2019)
Since the beginning of the technological revolution, the banking sector has undergone a
series of changes in order to adapt to the new environment brought about by technological
innovations. This new digital era represents ...