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Can small traditional businesses build strong employer brands? A means-ends analysis on talent attraction
Ronda González, Lorena; Valor Martínez, Carmen; Abril Barrie, CarmenEl presente estudio proporciona soluciones de posicionamiento de marca empleador a las pequeñas empresas en industrias tradicionales con el objetivo de que pueden convertirse en organizaciones tan atractivas para el joven ... -
How do employees choose employers? - Building the consideration and non-consideration set of employer brands
Ronda González, Lorena; Valor Martínez, Carmen; Abril Barrie, CarmenScholarship on employer attractiveness has traditionally focused on the employment attributes driving the choice of a brand to work for. However, in the consumer realm, recent anti-consumption research has revealed that ...